So much has been said about the “Re-branding Nigeria” programme of the Nigerian Ministry of Information and Orientation, but little has been seen. It’s possible that the fundamentals on which this programme was designed for implementation, provided strong reasons to the Executive Council, hence it was approved for implementation; but as the days go by it looks more like one of the other Government Initiated programmes, that have the right fundamentals for face value but are designed to get more avenues to get more money out of the Government.
Track record will tell of the good works of the Minister of Information and Orientation as the Director-General in are previous place of assignment, so it’s not impossible that she’s got the best in mind as she proposed and called for the design of this Re-branding Programme, but the results so far cannot match the so much awareness created for this programme.
Facts are available to back the efficiency of this programme, these facts can’t be denied and this is no attempt to disregard this good work that has been done so far in this light. The truth is the work done on this programme is still being done on a fault premise, I believe that re-branding is only possible for a stuff that is successfully selling – take the instance of “Indomie” this a brand of Noodles that has made a name in the Nigerian market, in my opinion the company is successful, but today, they got more competitor than they had 10 years ago, we’ve got the Mimee, O!, and the likes fight for the market that has been previously dominated by Indomie, so if Indomie most remain in market, they’ve got to think of better methods by which they can invade the market and remain successful in the a very competitive market. If considers re-branding – giving a new face to their product – I’ll understand and I can keep a track on the progress of their re-branding project, to see the difference between the old and the new, and to see the market reaction to the new brand; this is the simplest idea of re-branding that I think of right now.
This idea is what I considered, as I thinking of the Re-branding Nigeria project, and things don’t just add up, the market could be one of two things – the international community or the Nigerian populace who have almost completely lost faith possibilities for change in the country. Now if Nigeria, must be re-branded, I believe it should have been initially successful in one of the two markets I suggested above, but sadly that’s not the case, neither the international community now the Nigerian people will consider Nigeria as a successful market product; hence re-branding should not be the option for the product – Nigeria, I guess re-evaluating the process (production process) by which the end product – Nigeria, is derived.
This I believe should be the focus of the Ministry of Information and Orientation, because re-branding will only be an option for a successful product, for which Nigeria doesn’t might the criteria. Issues to be considered in this light will involve the redefinition of certain sections of the Constitution, the redefinition of the fundamentals of the nation, the rebuilding of the broken foundations laid by the founding fathers, re-evaluating the electoral system, laying a good foundation for good governance, accountability, and sustainable growth and development, providing the general public with vital information concerning their rights and what they must do as good citizens, and ensuring that the bill for freedom of information is duly pass by the legislature.
In my opinion, I think this are vital issues to be considered in creating a new face for the country, what we will call this programme, I don’t know, what I know is that it is not a programme for people who just consider monetary gains; the implementation of a programme of this sort is only possible when Nigerians who really care about the predicaments of the nation come together, forming different platforms on which particular issues can be trashed out.
With the general understanding of how things work in the country, one might consider the possibility of this initiative as very low, but it is possible if the public is duly sensitized and their input held in high esteem. I believe there are people willing to do what has to be done to set Nigeria on a right course towards progress, it begins with a willingness, and happens with right actions in the right direction. I am quite positive about the possibility for change in this nation; the change our nation requires lies in our hands, words re-echoed by the US Secretary of State in her recent visit to Nigeria. We’ve got the responsibility, if we take action, in no time, we will see the change, it might be slow but it will certainly be progressive. We can change this nation, let’s do the little we can in our small corner and we’ll see that little drops of water make a mighty ocean.
Collective Responsibility Towards a Better Nigeria
Posted by davidluiz in Old files, Political
Track record will tell of the good works of the Minister of Information and Orientation as the Director-General in are previous place of assignment, so it’s not impossible that she’s got the best in mind as she proposed and called for the design of this Re-branding Programme, but the results so far cannot match the so much awareness created for this programme.
Facts are available to back the efficiency of this programme, these facts can’t be denied and this is no attempt to disregard this good work that has been done so far in this light. The truth is the work done on this programme is still being done on a fault premise, I believe that re-branding is only possible for a stuff that is successfully selling – take the instance of “Indomie” this a brand of Noodles that has made a name in the Nigerian market, in my opinion the company is successful, but today, they got more competitor than they had 10 years ago, we’ve got the Mimee, O!, and the likes fight for the market that has been previously dominated by Indomie, so if Indomie most remain in market, they’ve got to think of better methods by which they can invade the market and remain successful in the a very competitive market. If considers re-branding – giving a new face to their product – I’ll understand and I can keep a track on the progress of their re-branding project, to see the difference between the old and the new, and to see the market reaction to the new brand; this is the simplest idea of re-branding that I think of right now.
This idea is what I considered, as I thinking of the Re-branding Nigeria project, and things don’t just add up, the market could be one of two things – the international community or the Nigerian populace who have almost completely lost faith possibilities for change in the country. Now if Nigeria, must be re-branded, I believe it should have been initially successful in one of the two markets I suggested above, but sadly that’s not the case, neither the international community now the Nigerian people will consider Nigeria as a successful market product; hence re-branding should not be the option for the product – Nigeria, I guess re-evaluating the process (production process) by which the end product – Nigeria, is derived.
This I believe should be the focus of the Ministry of Information and Orientation, because re-branding will only be an option for a successful product, for which Nigeria doesn’t might the criteria. Issues to be considered in this light will involve the redefinition of certain sections of the Constitution, the redefinition of the fundamentals of the nation, the rebuilding of the broken foundations laid by the founding fathers, re-evaluating the electoral system, laying a good foundation for good governance, accountability, and sustainable growth and development, providing the general public with vital information concerning their rights and what they must do as good citizens, and ensuring that the bill for freedom of information is duly pass by the legislature.
In my opinion, I think this are vital issues to be considered in creating a new face for the country, what we will call this programme, I don’t know, what I know is that it is not a programme for people who just consider monetary gains; the implementation of a programme of this sort is only possible when Nigerians who really care about the predicaments of the nation come together, forming different platforms on which particular issues can be trashed out.
With the general understanding of how things work in the country, one might consider the possibility of this initiative as very low, but it is possible if the public is duly sensitized and their input held in high esteem. I believe there are people willing to do what has to be done to set Nigeria on a right course towards progress, it begins with a willingness, and happens with right actions in the right direction. I am quite positive about the possibility for change in this nation; the change our nation requires lies in our hands, words re-echoed by the US Secretary of State in her recent visit to Nigeria. We’ve got the responsibility, if we take action, in no time, we will see the change, it might be slow but it will certainly be progressive. We can change this nation, let’s do the little we can in our small corner and we’ll see that little drops of water make a mighty ocean.